Thoma Bravo and Sunstone Partners announced currently that they’re acquiring consumer insight platform UserTesting for $1.three billion in an all-money deal. The acquirers say they strategy to combine it with UserZoom, a consumer investigation organization Thoma Bravo purchased an $800 million majority stake in final April.
The firms paid what seems to be a generous $7.50 a share for the organization, which opened trading this morning at $three.86 per share.
Brent Leary, founder and principal analyst at CRM Essentials, was shocked by the value, but says that combining the two corporations creates a broad platform of consumer encounter solutions. “With more interactions taking place digitally, UserTesting has built out a nice platform for getting quick feedback that allows marketers to react quickly to the insights they’ve uncovered. And you have to think the combination of UserTesting and UserZoom has the opportunity to provide insights to a broader set of user experiences covering customers, employees, devices and more,” he stated.
While it could look that Thoma Bravo desires to acquire each and every organization with ‘User’ in its name, as Leary pointed out, combining these two corporations could give an exciting mix of tools to aid recognize these customers much better with the ultimate target of delivering much better consumer experiences.
Thoma Bravo companion A.J. Rohde sees the consumer encounter angle as getting important to this acquisition, specially the combined firms. “Our acquisition of UserTesting is a testament to our belief that customer experience is mission critical to organizations, and the combined company will be well-positioned to further market expansion, accelerate innovation and provide even greater insights to its customers,” he stated in a statement.
That outcome remains to be observed, but the reality is that UserTesting has had a rough ride as a public organization, going public under its anticipated variety just about a year ago when it IPOed at $14 a share — not a excellent sign as it entered the public realm. The stock value bottomed out at $three.43 a share on September 22nd. It had to be a fairly excellent day for shareholders when this value crossed the wire, all factors deemed.
Not surprisingly, the UserTesting board unanimously agreed to the terms of the acquisition and the deal is anticipated to close in the very first half of subsequent year. There is a go-shop provision that enables the organization to shop about and see if it can obtain a much better value just before December 10th. While that appears unlikely at this point provided the premium on the share value, it is component of the terms of the deal.
UserTesting was founded in 2007 and raised more than $150 million just before going public final year.