Marketing Podcast with Joe Mull
In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.
He is the author of 3 books including his newly released Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great job. This book will teach you how to attract and retain talent and turn ordinary people into devoted employees.
Key Takeaway:
Employalty emphasizes the idea of attracting and retaining top talent by creating a more humane employee experience that focuses on their quality of life. The goal is to create an environment that recognizes employees’ individual needs and allows for a better work-life balance. Companies should become a destination workplace and for this, they should win in three areas of the employee experience: an ideal job, meaningful work, and becoming a great boss.
Questions I ask Joe Mull:
- [01:55] What were you hoping to add to the topics of hiring and quitting with this book?
- [04:00] Employalty sounds about employee loyalty, but that’s not what it is. What is Employalty?
- [04:55] Gen Z wants different things in work, can you explain the “myth of lazy”?
- [07:31] How do leaders and business owners turn their company into what you call a Destination Workplace?.
[11:52]
Marketing Podcast with Joe Mull
In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.
He is the author of 3 books including his newly released Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great job. This book will teach you how to attract and retain talent and turn ordinary people into devoted employees.
Key Takeaway:
Employalty emphasizes the idea of attracting and retaining top talent by creating a more humane employee experience that focuses on their quality of life. The goal is to create an environment that recognizes employees’ individual needs and allows for a better work-life balance. Companies should become a destination workplace and for this, they should win in three areas of the employee experience: an ideal job, meaningful work, and becoming a great boss.
Questions I ask Joe Mull:
- [01:55] What were you hoping to add to the topics of hiring and quitting with this book?
- [04:00] Employalty sounds about employee loyalty, but that’s not what it is. What is Employalty?
- [04:55] Gen Z wants different things in work, can you explain the “myth of lazy”?
- [07:31] How do leaders and business owners turn their company into what you call a Destination Workplace?.
[11:52]
