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Ras Al Khaimah reveals hilarious results of their ‘Get More’ campaign!

Hold on to your hats folks because Ras al-Khaimah is here with some laughable news about their latest marketing shenanigans. Brace yourselves… they’ve revealed the preliminary results of their grandiose and ridiculously named campaign: ‘Get More’.

Launched in April, this over-the-top digital-first campaign was supposedly designed to position Ras al-Khaimah as the ultimate summer destination for domestic and international travelers. What could possibly go wrong with an aggressive marketing strategy like that?

Sit tight folks! According to their press release, they have already achieved astounding results at the start of summer. Their fancy marketing jargon boasts about generating 336 million impressions (whatever that means), along with a jaw-dropping 1.2 million clicks so far.

We’re not done yet… brace yourselves because it gets better! Apparently, their campaign has also seen a miraculous Video Completion Rate (VCR) of above 85% in countries like KSA and Kuwait. Who would’ve thought people wouldn’t click away from ads? Ras Al Khaimah deserves applause for that mind-blowing achievement!

The Campaign’s Reach

This absurdly ambitious multi-lingual campaign targets travel enthusiasts across the globe by bombarding them through every channel imaginable. They’re using everything from social media to in-flight videos, digital outdoor ads, and even frozen dessert stalls! Yes folks, they even dared create flavors such as ‘Pearlstachio’, ‘Vanilla Jais’, and ‘Berry Grylls’. We applaud their creativity at reaching new heights of marketing absurdity.