When Apple announced the iPhone in 2007, Steve Jobs called it a “revolutionary product” in a handset category that he said needed to be reinvented. Now, nearly two decades and 42 models later, the iPhone is one of the world’s most popular phones. Apple has sold over 2.3 billion units of the iPhone and has over 1.5 billion active users, according to research from Demand Sage.
The original iPhone was released in June 2007 and exclusively sold with AT&T for $499 – quite a hefty price tag for what would eventually become an essential part of modern life (and also something you’d panic about losing if you left your house without it).
“Investors were optimistic about the impact that it could have with Apple,” said Deepwater Asset’s Gene Munster. “The initial data that came out from AT&T was a disappointment from that first few days of sales. I remember talking to investors after that first weekend, and the general sense was that this product, in one investor’s words, was dead on arrival.” Ouch! That must’ve been embarrassing for Apple.
Apple sold 1.4 million iPhones in 2007 with 80% of the sales coming in Q4 (that means they really pulled through at Christmas time). In comparison Nokia sold only approximately seven times as many mobile phones during Q4 alone – so much for being revolutionary!
“Nokia was seen as unstoppable, unbeatable,” said CNBC technology reporter Kif Leswing – until someone decided we didn’t want our phone screens looking like tiny Tetris games anymore.
“The investing community largely took this as something that is going to be a much more difficult market for Apple to really crack,” said Munster – but boy did they prove everyone wrong!
Things started to shift for Apple when it launched the App Store back in ’08 which allowed other companies like Uber (ever heard of them?) to thrive while putting apple ahead of its competitors who clearly weren’t thinking outside their own boxes enough.
“The App Store allowed your phone to become a lot more,” said Munster because apparently before then people just used their phones solely for calling or texting? What strange times those must have been…
Apple saw increased iPhone unit sales following year after year since launching their app store even reaching up towards over than fifty million units by twenty eleven! They were selling seventy-two million units yearly by twenty fifteen which honestly just sounds excessive at this point but hey good job guys?
“I don’t think there’s any question the iPhone set the standard that really almost all phones have followed since then,” said Computer History Museum’s Marc Weber because let’s face it: no one can resist hopping onto whatever bandwagon apple starts rolling down hill!
A decade after releasing its first model; apple became America’s first trillion-dollar company proving once again how capitalism will always find new ways make us feel poor whenever we look at our bank accounts.
Recently though; apple surpassed Samsung as smartphone leader globally which probably made some people very angry considering how loyal Samsung fans are known o be…well too bad suckers!
“There was a period from ’08-’15 where Samsung had global market share declining while worrying about what samsung would do next” says Munster- looks like all those worries went straight into trash bin huh?
But now; apple has moved onto dabbling around machine learning AI stuffs although Microsoft Google OpenAI seem way more enthusiastic about these things than they are
“Ai is gonna be critical humanity inside iphones!” says munster- although i’m still not sure whether my iphone can tell me why i keep accidentally opening my camera instead music app every morning when trying listen spotify playlist…
So there you go folks! The history behind everyone’s favorite little pocket computer thingy-ma-bobber.
How the Apple iPhone became one of the best-selling products of all time