There’s a significant education gap in Vietnam in between urban centers, which have access to far more sources, and the smaller sized cities and rural locations exactly where 80% of students reside. Edupia, an on the internet studying platform, is bridging that divide with its reside classes and private tutoring. The startup announced right now it has raised a $14 million Series A led by Jungle Ventures with participation from eWTP Capital (a venture fund below Alibaba and Ant Financial) and ThinkZone Ventures. This brings Edupia’s total funding to $16 million.
Edupia presently has a total of five million customers, with 400,000 paying students. Tran Duc Hung, who founded the organization in 2018 as an English self-studying platform, stated Edupia is on track to exceed its $one hundred million income target in the subsequent 3 years. Most of its customers are in Vietnam, but Edupia is also expanding into other Southeast Asian markets like Indonesia, Thailand and Myanmar, and adding far more subjects, such as math and coding
Before founding Edupia, Hung spent ten years as director of digital solutions at Viettel, the biggest telco in Vietnam. While there, he saw how digitization was transforming several elements of everyday life, such as e-commerce, finance, healthcare and education. At the exact same time, Hung tells TechCrunch, he also observed the gap in between the educational sources readily available in bigger, wealthier cities, like private language centers, and other locations of Vietnam, specifically in English. Hung, whose family members contains several teachers, saw an chance to launch an on the internet platform to make English education accessible to each K-12 student.
As Edupia’s self-studying company gained traction, the group saw demand for far more approaches to engage with students and began reside classes in March 2021. Hung stated Edupia will run each company models at the exact same time, with self-studying serving as the initial get in touch with point for customers prior to they upgrade to classes and tutoring.
Parents and students discover Edupia by way of quite a few channels, such as its on the internet promoting campaigns, college partnerships, word-of-mouth referrals and essential opinion leader (KOL) promoting. Edupia reaches all provinces by way of its national sales group, and it was also the initial organization in the market place to build a network of thousands of micro-KOLs (aka influencers) in various industries.
While there are several English-studying apps readily available, Hung stated Edupia does not compete straight with them since it seeks to give students a equivalent expertise to offline studying centers, with teachers who assign homework, evaluate students’ progress and organize on the internet activities to enhance engagement. Edupia’s closest competitors are thus offline studying centers, but in contrast to brick-and-mortar schools, it was capable to scale speedily across Vietnam’s 64 provinces. Each 60 students are assigned to a studying group, and every teacher can handle up to two,000 students across the nation.
Part of Edupia’s new capital will be utilized to upgrade its tutoring platform. The organization also plans to employ for C-level positions and senior managers as it scales, and ramp up its international expansion.