Apple introduced the iPhone 14 lineup, Apple Watch eight merchandise, and new AirPods Pro at an occasion in Cupertino, California, on Sept. 7, 2022.
Sofia Pitt, CNBC
During Apple’s annual iPhone launch occasion on Wednesday, the business revealed devices with improved displays, cameras, a satellite messaging function, and a slightly new design and style on the Pro models, replacing the notch with a smaller sized, extra integrated cutout.
But the largest surprise from Apple is some thing that did not come about: a price tag enhance.
Despite surging inflation about the planet and provide chain challenges that have produced it extra difficult to procure components, Apple mentioned the entry-level iPhone 14 will start out at $799, the similar quantity that it initially charged for final year’s iPhone 13. The successor to the iPhone 13 Pro, the iPhone 14 Pro, remains at $999. Apple’s highest-finish iPhone, the Pro Max, nonetheless begins at $1099 for the new version.
Analysts had been expecting some price tag hikes in Apple’s lineup. In holding steady, Apple did not want to additional dent demand with the dangers of a deteriorating economy currently threatening to crimp customer spending. IDC expects international smartphone shipments to decline more than six% this year, though mainly in the decrease-finish categories exactly where Apple does not compete.
Apple shares rose about 1.four% on Wednesday to $156.61.
International rates could shift
Apple did make 1 tweak to the lineup that could enhance the typical promoting price tag of an iPhone. The business eliminated the iPhone 13 Mini, which was the least-high-priced model, at $699. It’s been replaced by the iPhone 13 Plus, a larger model with a six.7-inch screen and an $899 price tag tag.
Apple also introduced a pricey new Apple Watch, the Ultra, with a larger screen and extra rugged titanium case, which begins at $799.
But even that device is much less high-priced than Apple’s Edition models, which price as substantially as $ten,000 when introduced in 2014, and is in line with extra current editions with titanium circumstances that began at $799. The other new Apple Watch models, the Series eight, are constant with prior rates.
Apple raised the entry-level price tag for a new Apple Watch by eliminating the Series three, an older model that was retailing for $199. The least-high-priced new Apple Watch is now the SE, which begins at $249, or $30 much less than the older SE version.
Apple also introduced a new version of its AirPods Pro wireless earbuds at $249, which is unchanged from the prior model.
While U.S. rates have been largely flat, Apple sets rates in every nation and they can from time to time differ from the American price tag converted into a foreign currency. The U.S. dollar is sturdy ideal now, and some devices are extra high-priced overseas. For instance, Apple’s new Ultra watch begins at $1,099 in Canada.
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