Accel has backed a startup named Mason primarily based in India and the U.S. that has constructed a commerce engine for sellers about the globe to enable them sell solutions on line with no paying the exorbitant ‘Amazon tax.’
The California-primarily based startup, which has its R&D headquarters in Bengaluru, is claimed to permit sellers to have their D2C storefront prepared with a 50% uplift in their margins from day one particular. It presents a no-code, plug-and-play answer to let sellers give solutions on line with no requiring a massive engineering group.
Founded by Barada Sahu and Kausambi Manjita in 2020, Mason claims to have much more than 1,000 prospects and powers more than eight,000 brands worldwide. While North America has been one particular of the strongest markets for the startup, it also serves consumers in Singapore, Southeast Asia, Japan and India.
“People are stuck with having forced to sell on Amazon. Ideally, as a brand, you want your own presence, but you’re unable to do that because it’s very hard. It almost feels like a technology problem,” Manjita mentioned in an interview with TechCrunch.
Mason’s item dashboard
Sahu and Manjita decided to develop their supplying for on line retailers whilst operating at Walmart-owned Myntra. While establishing a custom engine at the style e-commerce corporation, the duo realized the require for bespoke retailer engines to run on line retailers promoting several solutions effectively. That brought Mason to its reality.
Manjita is heading Mason’s item and buyer knowledge, whilst Sahu appears right after its revenues and development.
The startup is aimed at compact and medium organizations that currently sell solutions on line but are hunting to upgrade their retailers. Although Amazon can enable in such instances, Sahu and Manjita say the commission charged by the e-commerce giant restricts entrepreneurs’ earnings.
Manson charges 1% of its customers’ total sales to give its platform. But it is considerably significantly less than the 30% charge Amazon puts on each sale by means of its platform, Sahu mentioned.
By switching to Mason, Manjita mentioned that a retailer improves typical order worth by 23% in 30 days and improves its session time by 17% and sell-by means of by 35% in 60 days.
In addition to its flagship commerce engine, Mason presents a Shopify plugin named ModeMagic. It is made for brands acquiring began and generally deep diving into the Shopify ecosystem, Sahu mentioned.
By supplying its standalone platform and Shopify plugin, the startup basically desires to cater to each sorts of entrepreneurs and organizations — the ones that are not relying on a unique platform and the other people that use Shopify as their backend.
Mason has raised a total of $7.five million in a seed round led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners as properly as Mana VC, Gaingels, Core91 and VH Capital.
“In order to build a truly scalable outcome, the team is on the journey to create a self-serve platform wherein e-commerce brand owners could use it to create, communicate and grow,” mentioned Subrata Mitra, Partner at Accel, in a ready statement.
Manjita mentioned that Mason will use the fresh funding to set up its marketing and advertising, sales, buyer results and partnerships teams — to bring the item to much more and much more prospects. The startup also plans to produce superior and much more content material for entrepreneurs to enable them discover about solving challenges in their e-commerce journey.
Mason at present has about 40 people today in its group, which includes close to 30 operating toward item technologies and style operations. A massive portion of its workforce is primarily based out of Bengaluru, although it has its early go-to-marketplace teams in Toronto and advisors in San Diego and New York. It is also setting up its buyer results, early marketing and advertising and development and partnerships teams in North America.
Accel has backed a startup named Mason primarily based in India and the U.S. that has constructed a commerce engine for sellers about the globe to enable them sell solutions on line with no paying the exorbitant ‘Amazon tax.’
The California-primarily based startup, which has its R&D headquarters in Bengaluru, is claimed to permit sellers to have their D2C storefront prepared with a 50% uplift in their margins from day one particular. It presents a no-code, plug-and-play answer to let sellers give solutions on line with no requiring a massive engineering group.
Founded by Barada Sahu and Kausambi Manjita in 2020, Mason claims to have much more than 1,000 prospects and powers more than eight,000 brands worldwide. While North America has been one particular of the strongest markets for the startup, it also serves consumers in Singapore, Southeast Asia, Japan and India.
“People are stuck with having forced to sell on Amazon. Ideally, as a brand, you want your own presence, but you’re unable to do that because it’s very hard. It almost feels like a technology problem,” Manjita mentioned in an interview with TechCrunch.
Mason’s item dashboard
Sahu and Manjita decided to develop their supplying for on line retailers whilst operating at Walmart-owned Myntra. While establishing a custom engine at the style e-commerce corporation, the duo realized the require for bespoke retailer engines to run on line retailers promoting several solutions effectively. That brought Mason to its reality.
Manjita is heading Mason’s item and buyer knowledge, whilst Sahu appears right after its revenues and development.
The startup is aimed at compact and medium organizations that currently sell solutions on line but are hunting to upgrade their retailers. Although Amazon can enable in such instances, Sahu and Manjita say the commission charged by the e-commerce giant restricts entrepreneurs’ earnings.
Manson charges 1% of its customers’ total sales to give its platform. But it is considerably significantly less than the 30% charge Amazon puts on each sale by means of its platform, Sahu mentioned.
By switching to Mason, Manjita mentioned that a retailer improves typical order worth by 23% in 30 days and improves its session time by 17% and sell-by means of by 35% in 60 days.
In addition to its flagship commerce engine, Mason presents a Shopify plugin named ModeMagic. It is made for brands acquiring began and generally deep diving into the Shopify ecosystem, Sahu mentioned.
By supplying its standalone platform and Shopify plugin, the startup basically desires to cater to each sorts of entrepreneurs and organizations — the ones that are not relying on a unique platform and the other people that use Shopify as their backend.
Mason has raised a total of $7.five million in a seed round led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners as properly as Mana VC, Gaingels, Core91 and VH Capital.
“In order to build a truly scalable outcome, the team is on the journey to create a self-serve platform wherein e-commerce brand owners could use it to create, communicate and grow,” mentioned Subrata Mitra, Partner at Accel, in a ready statement.
Manjita mentioned that Mason will use the fresh funding to set up its marketing and advertising, sales, buyer results and partnerships teams — to bring the item to much more and much more prospects. The startup also plans to produce superior and much more content material for entrepreneurs to enable them discover about solving challenges in their e-commerce journey.
Mason at present has about 40 people today in its group, which includes close to 30 operating toward item technologies and style operations. A massive portion of its workforce is primarily based out of Bengaluru, although it has its early go-to-marketplace teams in Toronto and advisors in San Diego and New York. It is also setting up its buyer results, early marketing and advertising and development and partnerships teams in North America.
