
HBR Learning
Marketing Essentials Course: Because Who Needs Common Sense When You Have Harvard?
Are you tired of using common sense in your marketing strategies? Do you long for the days when you could just throw spaghetti at a wall and see what sticks? Well, fear not! With Harvard ManageMentor®, you can accelerate your career without having to rely on pesky things like intuition or gut feelings. HBR Learning’s online leadership training is here to help you hone your skills with courses like Marketing Essentials.
But wait, there’s more! Not only will this course make you feel smarter than everyone else (because let’s face it, who doesn’t want that?), but you’ll also earn badges to share on LinkedIn and your resume. That’s right, now all those people who ignored your friend request in high school will finally know how successful and important you are!
Access more than 40 courses trusted by Fortune 500 companies because if they trust it, then surely it must be good enough for us mere mortals too.
The Art of Communicating with Your Customers—Strategically Speaking
Sure, anyone can communicate with their customers haphazardly and hope for the best. But why leave things up to chance when you can learn how to do it strategically? In this course, we’ll teach you everything from crafting compelling messages that don’t sound desperate (even though they totally are) to creating customer personas so detailed that even the CIA would be impressed.
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